It is well-known that the basic principle of packaging is to protect products from possible transportation damage, however, packaging is also the first contact the consumer has with the brand and is currently a key contribution to a competitive advantage. Your product packaging should communicate one purpose: what your brand stands for and what it means to your customer.

WHAT IS THE IMPORTANCE OF PACKAGING IN A PRODUCT?

When a new brand reaches the market, it will compete directly with products that already have a certain load of familiarity for potential customers. In this case, the packaging works as one of the main attractions at the time of choice.

If the product is well packed, it stands out from the rest and succeeds in attracting customer attention – which may be the first step to a possible purchase. Packaging should protect the product, be functional and value for aesthetics, so that it helps to transmit the information in an impressive but clear way.

Well-designed food packaging can do that. This is because, in this way, it conveys a sense of confidence – even if the brand is new to the market. Also, it shows the concern of the company in offering the best to the consumer, attracts positive attention to the product and creates good expectations regarding the quality of it. All this works very well to add value to the product and the brand.

Packaging is a communication tool that identifies the brand

The packaging of your product should also be an important communication tool, facilitating the recognition of your brand anywhere, through the visible implementation of your logo and visual characteristics inherent to the brand. Trademarks should be guided by a well-structured communication line and reflected on their packaging.

It is important to consider what the packaging says about your product and brand and what messages it conveys to consumers. The colour palette should also be a well-studied and evaluated requirement in order to convey objective and transparent communication, helping to achieve an efficient result.

Basically, a package that differentiates itself from competitors in a positive way has an advantage in this dispute. This is because the consumer, especially in the case of catering disposables, ends up being seduced by the good design of a packaging.

HOW TO CHOOSE THE DESIGN OF A PACKAGE?

The first consideration to develop a good design of packaging is as to the type of product and its function. If the material is liquid, it must be packaged in a manner that protects against leakage. If it is a perishable product, there are materials that work very well and preserve it for a long time.

By knowing what the product is, professional packaging design companies can use creativity techniques to facilitate the creation of an innovative packaging, which has fun elements, allude to the product and the purposes of that brand.

And this without forgetting to consider the most important element of this whole process: the target audience. Offering packaging that is both product and consumer-friendly is ideal.